This is love

The first brand campaign since the much-loved ‘Animal Walk’ ad of the late 80s, RSPCA WA is showing Australians a side of animal welfare they rarely see. The hard side.

‘This is Love’, challenges the soft and sentimental image of animal rescue. Because while most of us show love through cuddles, treats and toys, RSPCA WA shows theirs by doing the hard, unglamorous work of rescue, care and protection. The kind of love that takes grit.